Sunday, November 24, 2013

The Asset You Build Yourself

The Asset You Build Yourself

I always recommend Rich Dad, Poor Dad by Robert Kiyosaki because it first taught me about the idea of "assets"- Something That Pays You.

I had never even thought of that as a concept.

Sure, I liked the idea of "making money" and he idea of "getting paid", but the idea that I could actually buy something that PAID ME was completely out of my awareness.

It was one of those ideas that "I didn't know I didn't know" about.

When I explain the idea to other people, I ask them to imagine buying a Pinball machine, and putting it in a barbershop where the kids who come in to the shop can play. You put it in the corner, and go home.

Once a week, or once a month, you go and get the money out of the machine. You haven't "worked" for the money, you haven't "sold" anything- you just collect the money.

IT PAYS YOU.

Another example is when you buy a house or an apartment, and rent it out to someone. The money that is paid by the renter is not something you worked for, and not something you sold- the renters just pay, and you collect the money.

The apartment PAYS YOU.

Online, one of the assets you build is an EMAIL LIST.

You build a list of people who are interested in whatever your topic is, and as you send them emails, they buy stuff. You can even set up emails to go out automatically, therefore letting the emails sell automatically.

The Email list PAYS YOU.

I build a list with AWEBER, and I build different lists, creating several assets:

My list of Parents who buy my kids books.
My list of Artists who want to make money without a day job.
My List of Healthy People who want to look sexy.
My list of people who want to earn money from home.

If you'd like to do the same, I recommend you start an AWEBER trial:


Get Started Today For Only $1! - AWeber CommunicationsGet started
Create your own asset, and you won't need to find a barbershop, or pay for a pinball machine!

Tuesday, December 4, 2012

How To Succeed in The "New Economy" according to Seth Godin...

Let me make this clear- I think Seth Godin is brilliant. I love how he writes, and how he has been on the cutting edge of marketing and the world of business from an IDEA standpoint instead of the money standpoint. He makes a clear distinction between doing something for a PURPOSE versus doing something for an "advantage". "Tribes" is probably his most powerful book, but I have almost all of them, and I eagerly pre-order a Seth Godin release the second I hear about it.

What does Seth Godin say now?

This video clip has Seth Godin sitting down with some dude talking about why people now have to take their own financial destinies into their own hands. "Pick Yourself" he says, and I've been doing it for years now.
 
Seth Godin says "Pick Yourself"

 I keep telling people that I don't have to ask permission from anyone where or when I can go eat, go to the bathroom, release my book, play HALO, or do ANYTHING because I create my own income... Some days I'm better than others, but that's not the point! What do YOU want to do in life? WHY should you create a new independent course for yourself?

Will you follow Seth Godin's advice?

If you want to start being more independent, I suggest you take a look at how we're creating incomes with this blog. You don't need to wait for anyone's permission- you can really "Pick Yourself"

PICK YOURSELF HERE

Thursday, March 29, 2012

A great book- Super recommended!

A great book for beginners...
I just finished this book by Richard Brooke, and it's one of the books I think the industry needs- a realistic look at Network marketing for beginners that does a great job of explaining why so many of us really love it. I urge you to get it, read it, and understand why there are only two kinds of people: Those who are involved in Network Marketing, and those who don't understand it. GET IT HERE

Wednesday, November 9, 2011

Jamba needs new people

I walked into Jamba Juice today because I had walked a long way without eating, and wanted to have a large drink. When I walked in, I saw that for the Holidays, they were doing a special- Free Jamba Juice for a $25 gift card. Sounds good, right? I'm a customer, I really like going there, and I would probably use the gift card myself, and as a result, buy more Jamba juice.

Which is WHY you offer gift cards- so people will give you money NOW, for something they will probably use more often because they have it.

 The woman in front of me ordered a POWER, their largest size, and a gift card. However, the special was only for the 16oz. size, like it said on the poster. She begrudgingly paid the extra $1.16 for the power size, took her gift card with the "buyers remorse face" you've seen before, and walked over to wait for her "free" drink... which as far as she's concerned cost her $26.16

But Bones is different.

Bones said "Hi, I WAS going to get a gift card, but I wanted a POWER size drink, and since I can't get that for free by spending the extra $25, I'm not going to buy the gift card. Please tell corporate that limiting the special to the 16 oz. size is stupid marketing."

 The girl at the counter looked at me with frustration.
"I guess aside from her, I am not the only person to say that to you today. You should definitely tell corporate they should fire the idiot who made that policy."
She said "Are you serious? You're not going to get the Gift card because of the DOLLAR?"
"That's right. I'd rather buy what I want, and maybe spend the other $25 somewhere else."

That's when she said "If I give you a POWER size, will you get the gift card?"
"Happily" I said.
And she did.

Now it seems like this story is about me "winning" something, but it's not-

The story is about a minimum-wage register clerk who took it upon herself to make the customer happy and took responsibility for HER customer's experience at the store she worked at. She didn't earn any extra money for doing that, and frankly, she'd probably get in trouble for it-

BUT I BOUGHT $25 MORE THAN I WAS GOING TO because of her initiative.

Tell the suit at corporate that I have his replacement.

Wednesday, October 12, 2011